StarHub
Lifestyle content platform
Interactive HD culinary media for telco subscribers, with portion-based ingredient scaling, casting to smart kitchen displays and one-click grocery checkout.
// LaunchDarkly reseller & integration partner · Singapore
Flip the switch on fearless releases.
Toggle Shift Labs helps product and engineering teams across Asia buy, integrate and operate LaunchDarkly — so every feature goes out behind a flag, rolls out gradually, and can be switched off in seconds.
production · checkout-service
new-checkout-flow
paynow-qr-payments
ai-search-beta
dark-mode-ios
› rollout paused automatically · error rate > 2% on new-checkout-flow
Our team has built for
- StarHub
- Health Promotion Board
- NTUC nEbO
- Ascendas REITs
- Club21
- Hailo
01 / Why feature management
Deploying code and releasing features should be two different decisions.
Decouple deploy from release
Merge to main continuously. Turn features on for internal users, then 1%, 10%, everyone — without another deploy.
Kill switches, not rollbacks
When something misbehaves in production, flip it off in seconds instead of waiting on a hotfix or an app-store review.
Experiment in production
Target by market, plan or device. Run A/B tests on real traffic and let the metrics decide what ships.
02 / Services
From licence to lights-on.
One partner for the software, the integration and the change in how your team ships.
license
LaunchDarkly licensing
Plan sizing, quotes, renewals and local billing as an authorised reseller.
integrate
SDK & platform integration
Wire LaunchDarkly into your web, mobile and backend services, CI/CD pipelines and observability stack.
migrate
Migration
Move off home-grown config flags or other tools without a big-bang cutover.
experiment
Experimentation
Set up metrics, A/B tests and progressive rollouts tied to the numbers your business cares about.
govern
Flag governance
Naming, ownership, approvals and clean-up so flags never turn into tech debt.
enable
Team enablement
Hands-on workshops for engineers, QA and product managers so the practice sticks.
03 / How we work
Four steps from first call to flag-driven delivery.
01
Assess
Review your release process, stack and risk points. Recommend a plan and licence fit.
02
Integrate
Install SDKs, connect environments and ship your first flagged feature together.
03
Enable
Train the team, set conventions and bake flags into your definition of done.
04
Operate
Ongoing support, flag hygiene reviews and help with each new rollout.
04 / About us
We spent years building apps. Now we help teams ship them safely.
Before Toggle Shift Labs, our team ran one of Singapore's leading web and mobile app design and development studios, serving hundreds of clients, from StarHub and the Health Promotion Board to fast-growing marketplaces. We've lived through the 2am rollbacks and the stuck app-store releases. That's why we bring an engineer's eye to every LaunchDarkly rollout.
See our case studies →100sof clients served as a studio
Web + Mobilehands-on build experience
Singaporeheadquartered, serving Asia
LaunchDarklyreseller & integration partner
05 / Track record
Platforms we've built — the kind of releases you can't afford to get wrong.
Live bidding, payments, loyalty points, public health data, real-time dispatch. We know what's at stake when these ship, because we built them.
Read the case studies →Health Promotion Board
Public health & nutrition platform
Recipes audited against national dietary guidelines, macronutrient breakdowns per serving, and rewards for logging wellness milestones.
NTUC nEbO
Youth lifestyle & community platform
A digital membership card verified across a large merchant network, plus workshop, tournament and volunteering sign-ups with gamified badges.
Ascendas REITs
Commercial real estate platform
Multi-sided property discovery for corporates, brokers and asset managers, with filtering by floor loading, ceiling height and zoning, virtual tours and automated viewings.
Club21
Omnichannel loyalty & rewards app
Digital membership IDs for international point-of-sale scanning, a real-time tiered points engine, VIP vouchers and personalised concierge services.
Hailo
Two-sided ride-hailing marketplace
A passenger app with live mapping, fare prediction and mobile checkout, and a driver app with low-latency dispatch, navigation and demand heatmaps.
Wine auction platform
Auction & inventory system
High-concurrency live and timed bidding with sub-second outbid alerts, barcode-tracked provenance and storage history, and automated invoicing.
Automotive workshops
Workshop ERP, CRM & accounting middleware
A live shop-floor tracker from diagnostics to final testing, service-history reminders, and parts procurement synced straight to the ledger.
Travel
Global travel aggregator
Flights, hotels and car rentals from many APIs in one checkout funnel, with an offline-ready itinerary builder and predictive pricing.
06 / Buying LaunchDarkly
Why buy LaunchDarkly through a local partner?
Local invoicing
Contract and pay in SGD and other regional currencies, with procurement paperwork your finance team recognises.
Right-sized plans
We map seats, contexts and environments to how you actually ship, so you don't overbuy on day one.
Implementation included
Licences can be bundled with onboarding hours, so value shows up in your first sprint — not your first renewal.
APAC-hours support
Engineers in your time zone for questions, reviews and release-day backup.
How release-ready is your team?
A 45-minute session with our engineers. You leave with a flag strategy, a rollout plan and a LaunchDarkly sizing — no obligation.